Analyst - Content Marketing

12 Jan 2023

About us

We are building a unified routing intelligence and payment platform by integrating disparate & dynamic data sources like curb data, weather, traffic, tolls, parking and payments. As the world transitions into autonomous and on-demand TaaS, multi-vector routing will become the preferred paradigm. We are well placed to ride this shift in mobility.

We believe strongly in diversity, and seek to recognize, develop, and support talent from all backgrounds who want to make an impact on the millions of drivers who keep our world moving.

Job description

MapUp is looking for an analyst in our content marketing team who is passionate about market research and has great communication skills to drive B2B connections and marketing. The ideal candidate should be able to have clear concepts on how to acquire customers organically. Prior experience in B2B marketing is a strong plus.

* We are hiring for multiple positions required to work remotely. This job application requires the applicant to take a mandatory assessment for screening purposes. Refer the link below under Assessment (Mandatory).


  • Market research, brand awareness campaigns, customer surveys, and analyzing customer demands
  • Implementing strategy around customer acquisition from multiple channels - Organic, SEO, email marketing and referral marketing
  • Understand each of our products and services and devise plans to acquire and retain customers
  • Create content around our products and help strengthen the brand to communicate the right message across potential customers
  • Create customer stories and highlight why our customers use our products and services and what value they derive out of it
  • Customer Service, Sales and Marketing support as and when needed
  • Experience managing multiple partner relationships; accomplished relationship/partner management skills especially key relationships
  • Measure important metrics on a daily, weekly, monthly basis and report it to the internal stakeholders

Experience and Skills

  • MBA preferred but not mandatory.
  • Strong marketing research, business communication (verbal and non-verbal) and presentation skills
  • Strong marketing research, business communication (verbal and non-verbal) and presentation skills
  • Analytical and multitasking skills
  • Proficiency to work on Google sheets, docs, slides etc.
  • The ideal candidate should have clear concepts on how to acquire customers organically. Prior experience in Business to Business marketing is a strong plus.

We are looking for

  • You're ambitious and Driven
  • You're self-initiated
  • You believe in our team. We are people who believe in mentor-mentee relationships rather than boss-employee relationships.
  • We grow together professionally, personally through candid feedback.
  • You're open-minded. We are very open-minded. Keep your prejudices to yourself and enjoy diversity.
  • You're fun usually and serious when it counts.



You will be joining a team of mapping experts who care deeply about their customers. We are transforming mapping into a practical decision-making tool for commuters, commercial transporters and mobility providers.

Following Are Some Of The Perks

We are a “work family”, a highly collaborative, supportive, skilled, thoughtful, and intellectually curious group of people who are focused on making MapUp a great place to work! Following are some of the perks:

  • 5 days a week
  • Fast-paced learning environment
  • Task ownership oriented work culture
  • Certificate
  • Letter of recommendation

Assessment (Mandatory)

Thank you for your interest in the position. As the next step in the hiring process, we are looking for you to complete a frontend engineer assignment.

This is aimed at assessing your knowledge, skills and experience and would provide you with clarity on what is expected of you. For us, it would allow us to get to know you, your approach and your output better.

Access the assessment here: Give Assessment

While registering for the assessment use your full name as mentioned in your job application.

Thank you for your interest in this position at MapUp Inc. Once you fill the form, we'll evaluate your profile and CV and get back to you if sortlisted. If you don't hear from us, please consider your application closed. You can re-apply for the same position after at least 6 months.

For any queries, drop in a line to: